Comcast Corp.’s Universal Parks & Resorts division is planning two new regional developments in Texas and Nevada to capitalize on the growing popularity of out-of-home entertainment.

The company plans to build a family-focused resort aimed specifically at younger kids on 97 acres of land it’s acquired in the Dallas suburb of Frisco, Texas. It will include rides, shows and a hotel, as well as character meet and greets tied to the company’s library of film and TV properties, which include Minions and Shrek.

City business leaders on Wednesday morning announced that a new Universal Studios theme park is planning to come to the booming Collin County suburb. It will be a kids-themed park with immersive experiences and rides involving Universal movies.

The Frisco park will sit on 97 acres near the Dallas North Tollway and Panther Creek Parkway. The park will be about one-fourth of the size of Universal’s main theme parks, officials said. The Frisco park will be “a scale appropriate for our young family audience,” officials said at the press conference.

Officials did not announce an expected opening date. Six Flags Over Texas has been struggling with attendance since the COVID pandemic but the feedback on this new venture has been meet with a lot of excitement.

Frisco has been no stranger to new developments in recent years, from the Dallas Cowboys’ headquarters at The Star, the new PGA of America campus and one of the DFW metro’s first H-E-B grocery store locations.

The company also announced plans for a year-round, horror-focused destination in Las Vegas. At 110,000 square feet, it will be the anchor tenant in a 20-acre expansion of Area15, an entertainment district that opened in Las Vegas in 2020.

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